Jung, Timothy, Cho, Justin, Taylor, Alexandra, tom Dieck, M. Claudia, Han, Dai-In Danny, Ahn, Sun Joo (Grace), Gupta, Mansi, Das, Gopal, Heo, Cindy Yoonjoung, Loureiro, Sandra Maria Correia, Sigala, Marianna, Trunfio, Mariapina. Elsevier; 2024. Metaverse for service industries: Future applications, opportunities, challenges and research directions.